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AI-powered. Human at heart.

Your people.
Your strongest defense.

Help your team spot the phish, pause before the click, and feel ready for what comes next.

For the people behind every business.
Two colleagues smiling together at work
A quick instinct check0 / 3 clues

“Your password expires today.”

Looks familiar. But does it feel right? Tap the 3 suspicious details.
Fake parcel SMS · Tirana Supplier IBAN change · Milan MFA push bombing · Berlin e-Albania credential page · Durrës CEO gift-card request · Prishtina QR parking scam · Paris Deepfake CFO voice note · London Fake DocuSign salary review · Athens

Every role is a target

Attackers don't pick companies. They pick people.

Each team gets its own kind of bait. Baitwise trains every one of them on the scams they're most likely to see.

Finance

From: Your “supplier”“Please note our new bank details for invoice INV-2291.”

Invoice and payment fraud. One changed IBAN can cost more than a year of training.

HR & Recruiting

From: A “candidate”“Hi, my CV is attached. Password: 2026.”

Fake CVs and salary documents that install malware the moment they're opened.

Leadership

From: The “CEO”, by voice note“Approve the transfer today. I'll explain later.”

CEO fraud and deepfake voices. Senior people are targeted most, and trained least.

Everyone

From: “OneDrive”“Elira shared “Q4 bonuses.xlsx” with you.”

Fake shared files, sign-in alerts and delivery texts: the everyday scams that open the door.

How it works

Fake phishing. Real lessons.

A safe practice email, an instant lesson for anyone who clicks, and a clear view of progress.

  1. Step 1

    We send a fake phishing email

    From: Microsoft 365Unusual sign-in detected · confirm it was you
  2. Step 2

    Your team reacts

    Report → praisedClick → 60s lesson
  3. Step 3

    You see your risk drop

    Month 1Month 6

One platform. A stronger team.

Everything you need, in one place.

Real-world simulations

Phishing that feels real, because it's built from real scams.

Unannounced emails in real inboxes, from local brands and in local languages, spread over days so nobody warns their colleagues.

Your mailbox is 98% full Salary review 2026: please sign You have a new voicemail (0:42)
AI-powered learning

A kind lesson the moment it matters.

Clicks become a 60-second lesson. AI writes new courses in your language in seconds.

Write a lesson on fake e-Albania notices for our finance team, in Albanian.✦ Drafting training + quiz…
Human risk insights

Risk you can explain.

One transparent score per person, team and company: 60% behaviour, 40% knowledge.

24Lower risk
One connected platform

Campaigns, training, people and reports, together.

An admin console for owners and IT, and a simple portal where employees see only their own learning.

CampaignsTraining libraryEmployeesRisk analyticsReports & exportEmployee portal

Built to be trusted

Good for people. Safe for IT. Ready for auditors.

Coaching, never shaming.

Clicks become kind, 60-second lessons. Reports are always celebrated. People end up liking it.

Safe by design.

Verified domains only, scanner-click filtering and allow-list headers. It can't be misused.

Trust center →

Proof for auditors.

NIS2, ISO 27001, GDPR, PCI DSS and Albania's Law 25/2024: documented, exportable evidence.

Compliance →

Free for everyone

Start protecting people before you spend a cent.

Questions

Frequently asked

What exactly is a phishing simulation?

A safe, fake phishing email sent to your employees, just like a fire drill. It shows who would report, ignore or click a real attack, and turns a click into a short lesson instead of a breach.

Won't employees feel tricked or punished?

Baitwise is built around coaching, not blame. Clicks lead to a friendly explanation, individual results are only visible to admins, and we recommend announcing the program (not the individual emails) so everyone knows it's there to help.

Can Baitwise be used to phish people outside my company?

No. Real emails only go to addresses on domains your company has proven it owns via a DNS record. Every simulation also carries a header your IT team can recognise and allow-list.

How long does it take to get started?

Most teams send their first campaign within a day: create a workspace, verify your email domain, invite employees, and pick scenarios from the built-in library.

Does it help with NIS2, ISO 27001 or GDPR?

Most security frameworks expect regular awareness training and evidence that it happens. Baitwise gives you the program and the records. See how it maps to each framework.

The next phishing email is already being written.

Make sure your team is ready for it. First month free, then from €3.50 per user per month.